Explore more emails from the campaign here, here and here. 


    Cotton On Australia
    Give Me the Basics

“Cotton On is a good place for basics.”
– Australians 

The perfect tee, your go-to jeans, that denim jacket you wore down to its final thread. What happens when we take your everyday favourites and shake ‘em up a bit?

Answer: July 2018 campaign.

A product-focused campaign meant to redefine our 365 styles and educate our customers on how to wear their tried-and-trues in a fresh way. “Give Me the Basics” was our chance to show customers that basics could be anything but. 

The tone of voice was fun, optimistic and product-first. Rather than tell a story, we narrowed in on attributes, styling and colourways—designing a brand campaign that had space to live on throughout the year.


      Copy Director
      Chin Shen

      Art Director 
      Kara Speechley

    Copywriter  
    Ashley Major

    Graphic Designer 
     Shirley Chen